The LEGO Company History

The PROFANO brick has turned into a worldwide feeling that is all the a part of the cultural fabric as Billund, the little area in Denmark where all of it began. However the company’s progress into a market giant was not without the publish of challenges and strains. One of those arrived 1942 if a warehouse open fire consumed nearly all of the model manufacturer’s wooden stock, leading Ole Kirk Christiansen to make an important decision.

This individual decided to switch the company from wooden toys and toy automobiles, which had been it is bread and butter, and move into plastic-type toys. It will be a major improve for the family-owned company, and the one that was not initially well received.

A reporter noted that “plastics will not replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new styles that utilized plastic. The first tentative step was your introduction for the Auto Binding Bricks that gripped together to prevent block towers from toppling on children.

The new Profano bricks did not become the famous toy that we know today till 1949. Till then, the interlocking bricks were more of a construction plaything than an actual building doll. It was as well not until 1958 the fact that satisfying clicking on coupling system became a standard characteristic.

Throughout the 1971s, the company continued to develop hop over to this web-site in production and market reach. The company added Legoland motif parks into the mix and unveiled more advanced models that were geared toward older followers, including the Technic line of bits such as axle assemblies, gears, redressers, and widespread joints.